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HubSpot Workflows

Add SMS Actions to Any HubSpot Workflow

Trigger personalized text messages from HubSpot workflows on deal stage changes, form submissions, list membership, and custom events. Fully native, zero code required.

YetiConnect SMS workflow integration inside HubSpot workflow builder

What You Can Automate

YetiConnect registers as a native workflow action. Use it anywhere you would add an email step or internal notification.

Deal Stage Changes

Text a prospect when their deal moves to "Contract Sent" or "Negotiation." Include a personalized link to the proposal.

Form Submissions

Send an instant SMS when a lead fills out a demo request or content download form. Follow up while the lead is still warm.

List Membership

Trigger a text when a contact is added to a specific list, such as "Event Registrants" or "High-Intent Leads."

Custom Events

Use HubSpot custom behavioral events to trigger SMS. Track page visits, product usage, or API events and text based on those signals.

Meeting Reminders

Send automated appointment reminders before meetings. Include confirmation links and reduce no-shows by up to 60%.

Re-engagement

Text contacts who have gone cold. Trigger SMS after a set period of inactivity to re-open the conversation.

Set Up Workflow SMS in Four Steps

No code, no API configuration. If you can build a HubSpot workflow, you can add SMS.

1

Install YetiConnect

Install from the HubSpot Marketplace and authorize your portal. The "Send SMS" action appears in your workflow builder immediately.

YetiConnect installation from HubSpot Marketplace
2

Create a Workflow

Open the HubSpot workflow builder. Choose your enrollment trigger — deal stage, form, list, or custom event.

HubSpot workflow builder with enrollment trigger selection
3

Add SMS Action

Add a YetiConnect "Send SMS" action. Compose your message with personalization tokens. Add delays or branches as needed.

Adding YetiConnect Send SMS action to a HubSpot workflow
4

Activate and Monitor

Turn on the workflow. Every SMS is logged on the HubSpot timeline. Monitor delivery, replies, and engagement in real time.

Monitoring workflow SMS delivery and engagement in real time
Advanced

Advanced Workflow Patterns

Go beyond simple triggers. Combine YetiConnect SMS with HubSpot's workflow logic for sophisticated multi-touch automation.

  • Re-enrollment: Re-trigger SMS each time a contact meets enrollment criteria again
  • If/then branching: Send different messages based on deal value, lifecycle stage, or custom properties
  • Delays: Wait hours or days between workflow steps for natural follow-up cadences
  • Multi-channel: Combine email, SMS, and internal notifications in a single workflow
YetiConnect advanced workflow patterns with branching and re-enrollment

HubSpot Tier Compatibility

Workflow SMS requires HubSpot Professional or Enterprise. Here is the full breakdown.

Capability Free Starter Professional Enterprise
Manual SMS from records
Workflow SMS actions
Personalization tokens
If/then branching
Re-enrollment triggers
Custom event triggers

Tier requirements reflect HubSpot platform capabilities, not YetiConnect pricing. View YetiConnect pricing.

Frequently Asked Questions

Workflow SMS triggers require HubSpot Professional or Enterprise. The workflow engine is not available on Free or Starter plans. However, you can still use YetiConnect for manual SMS and the AI Smart Dialer on any HubSpot tier.
Yes. YetiConnect workflow SMS actions support all HubSpot personalization tokens. Insert contact first name, deal name, company name, custom properties, or any other token exactly as you would in a workflow email. Default values are supported for missing properties.
Yes. You can configure re-enrollment criteria on any workflow that includes a YetiConnect SMS action. For example, you can re-send a reminder each time a deal re-enters a specific stage, or trigger a new message each time a contact submits a particular form.
Yes. When a contact replies to an automated workflow SMS, the reply appears on the HubSpot timeline in real time and is routed to the contact owner (or deal owner, depending on your configuration). This enables your reps to jump into a live conversation that started from automation.

Automate SMS from Your HubSpot Workflows

See how easy it is to add text messaging to the workflows you already run.