How a Multi-Location MedSpa Generated $400K in EBITDA from 8,500 Text Messages

The YetiConnect dialer was purpose-built for high-volume outbound teams. Instead of manually clicking to dial, waiting for ring-outs, and logging each attempt, reps moved through their call queues at two to three times the pace. The dialer handled disposition logging, automatic progression to the next contact, and seamless integration with HubSpot's contact timeline — so every call was tracked without any extra work from the rep.

For an organization where growth is directly tied to the number of live conversations, this alone was transformative. More dials meant more connections, and more connections meant more booked appointments.

"It's all basically a conversation game."

One of the biggest sources of wasted time for outbound teams is voicemail. Reps wait through ring-outs, listen to greetings, leave messages, and manually log the attempt — often spending more time on voicemail than on actual conversations. Multiply that across hundreds of daily dials and the productivity loss is staggering.

YetiConnect's voicemail detection automation changed that equation entirely. When the system detected a voicemail, it could automatically drop a pre-recorded message and move the rep to the next call — reducing human intervention on non-connects to near zero. Reps spent their time where it mattered: talking to real people.

"Volume of outbound attempts and then connection rates. And then of the ones that don't connect, reducing human intervention to zero."

Connection rates are the critical bottleneck for outbound teams. Most calls go unanswered — prospects don't pick up numbers they don't recognize. YetiConnect's pre-call texting feature addressed this by automatically sending an SMS from the same phone number moments before the call. The text introduced the caller and the reason for the outreach, giving the prospect context and increasing the likelihood they'd answer.

This simple addition — a text that says "Hi, this is Sarah from [clinic name], I'll be calling you in just a moment about your consultation request" — meaningfully improved answer rates. When the call came through from the same number, the prospect already knew who was calling and why.

The operational beauty was that pre-call texting required zero additional effort from the rep. It was fully automated as part of the dialing workflow, triggered before each outbound attempt. More connections, no extra work.

In medical aesthetics, trust is everything. Patients are making decisions about procedures that affect how they look and feel — they want to know the doctor, not just the brand. YetiConnect's video messaging feature allowed clinics to send personalized video messages from the actual providers. A doctor could record a short, personal greeting that was sent via text to prospective patients, creating a level of connection and trust that no template email or generic SMS could match.

This capability resonated so strongly with the organization's executive leadership team that it became one of the deciding factors in their evaluation process.

"This feature that sold our whole ELT... was the video messaging."

For a multi-brand, multi-location organization, account-level metrics are nearly useless. Leadership needed to understand performance at the brand level, the location level, and the individual rep level. Their previous SMS provider offered account-level reporting with no granular breakdown — performance was, as the CTO described it, a "black box."

YetiConnect delivered the instrumentation they needed. Every call, every text, every voicemail drop was tagged by brand and location. Reporting showed exactly which clinics were generating conversations, which reps were connecting, and where the bottlenecks lived. Leadership could finally see the full picture and make decisions based on data rather than assumptions.

"The frustration with their previous SMS provider is that you have account-level reporting, but no input. Our performance is a black box."

"Give me numbers or give me pictures."